Jinx Drinx Aims to Promote Safer Drinking With Punch in a Pouch

The communal boozy punch bowl of yesteryear is getting a makeover.

Jinx Drinx, which launched in Las Vegas this month after testing in Southern California, is a new ready-to-drink cocktail that that comes in a pouch with patent-pending packaging that includes a sealed-in straw to mitigate drink tampering and drink and drug-facilitated sexual assault (DFSA). But beyond safety-minded drinkers, the founders have discovered that the product also has appeal to consumers on-the-go and retailers looking for unique packaging.